Turning ideas into words worth reading and products and services which will delight your customers

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Work with me

I help purpose drive women write books that raise their visibility and attract paying clients.

Book Coaching


121 Book Coaching

Work together to create a book which will help you to deliver your message, build your credibility and message.

Work 121

Blog Your Book

Join this program which will see you getting your book planned, outlined and blogged.

Blog Your Book Program

BYB Author Platform

Blog your book, build your author platform. Raise your visibility, drive traffic to your site and convert visitors to customers.

Blog Your Book Program

Blueprint & roadmap

Turn your ideas into a product and services blueprint, put them on your road map. Delight customers with products that they will love.

Discover what you want to create, where you are going, write a book, build your author platform and brand, know what you want to be known for and design a product blueprint and roadmap so that you have a business that you love.

Not all marketing people are writers, but all writers must learn to be marketers. Joanne Kraft

Join The Secret Bloggers Club

All The Courses

The Club
Get Support

Join The Secret Bloggers Club, get access to all of the courses, a membership group where you are held accountable, supported and get your questions answered. All for £67 per month.

Work With Dale

Words have the power to change the world.

Turning ideas into products and services are the things that drive my passion

Hi, I'm Dale, a coach and business mentor

I work with extraordinary people who often don't see themselves as such. Whose heads are full of ideas.  You want to turn these ideas into products and services which will help you serve and inspire your customers. You want to make a difference in the world with yours books, blogs, courses and other products and services. You who love what they do. They simply want to be more strategic.

You not only want to write a book, your want to learn how to build your author platform through your blog and other marketing strategies.

My role is to enable you to turn your ideas into products which help you to deliver your message. This could be through the medium of a book and a blog and then using the book template to create other products and services which help you to generate a sustainable income and create a business that you love.

Writing a book is an incredible experience. Holding a book in your hands is emotional, but better than that is seeing the impact it has on others.

A book is a brand asset. It is something that will enable you to be seen as an expert, and to create other profitable products and services around, and that’s where the value lies.

Join me in making a difference by inspiring your community.

  • Helping you to turn your ideas into products and services to help you build your brand and delight your customers
  • Help you to gain clarity around your business, brand and book ideas
  • Help you to set compelling your goals/outcomes and hold you accountable
  • Work with you to discover your vision, values, passion and purpose
  • Find the heart spot of your book - right book for right now. The one that is going to enable you to be seen as an authority
  • Help you to develop products and services around your book and ideas, so that you can generate a sustainable income
  • Build your author platform with a blog
  • And create a business that you love

Come with me on an adventure and let's get your inspirational message shared in the right way.

Are you prepared to become a person who makes a difference? Are you ready to create an impact? Are you ready to share your story and wisdom? Are you ready to write a book which will make a difference in the world? Are you ready to learn how to create a platform from which your book's message can be heard?

They say

'Dale acted as a catalyst that kept me going when it got tough! Writing a book is a personal journey of breaking through a number of limiting beliefs that can give a new author many difficult days and nights of self- doubt. Dale provided constant cheer leader support, encouragement and structure. I would highly recommend her to any new budding authors.'  Andro Donovan - Motivate Yourself

Big shout out to Dale who's been helped me with structural editing for my book 'The Coach's Guide to Impostor Syndrome'. I'd written the content but it felt clunky, didn't flow and had obvious flaws like repetition. I didn't know how to fix it so I was feeling overwhelmed and helpless. Not fun!

Dale gave me great suggestions, tamed the confusing parts and told me the practical (and creative) steps. Now I'm really excited to be editing!! Tara Halliday - Unmasked

'The entire process of producing a high quality book and brand has been made a lot more straight-forward with Dale's help and extensive contacts. Our regular Skype consultations were extremely valuable, informative and always left me feeling motivated and raring to go with my project. Writing a book is a massive challenge, but Dale sets a clear path and provides high quality, personal support, every step of the way. If you want someone professional yet approachable to help you with any aspect of writing or producing your book, I would highly recommend Dale and will definitely use her services again in the future.'  Eva George - Size HH


101 questions to ask before you write a book