Your brand from the inside out
You need to be more than your logo, CV or website. You need to communicate a brand that oozes passion and delivers value. Your authentic message and the way you communicate it build brands, reputation and credibility. You need to know what you want to be known.
Personal branding, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make celebrities or corporate brands appeal to others. We can build brand equity just like them. Just like businesses need to find their niche market so do you. The key to your success is to find your passion (what you love and are good at) and get compensated for it.
Understanding your Personal Brand and you will understand the direction of your business or career and enable you to create a unique position for you and your business/career. It will help you to focus on how you create value for your network.
What we will be exploring
Getting to heart of who you are, your values, beliefs, behaviours, mindset and what you want to say. Uncovering who you want to share you with.
Why do you do what you do or want to do? Uncovering your passion and reason for being.
What do you want to be known for? Taking consistent action to demonstrate that. Uncovering the impact you want to make.
Become the one they want to listen to
Your personal brand exists in the minds of others in the way they perceive, think, and feel about you. It’s important to remember that your personal brand is not what you think it is but it’s what others perceive it to be.
Personal branding is all about your 'audience' – the person or people you most want to impact with your brand at work and in your career.
What is a branding audit?
A brand audit provides an analysis of brand YOU, your self management and self marketing effectiveness. It assesses YOUR strengths, weaknesses, opportunities, and threats. It identifies growth opportunities including those achieved by re-positioning and extension (through training, coaching, personal development or other methods). The audit should result in recommendations to improve brand positioning and an action plan for moving forward.
A branding audit is a way to reflect upon who you are and provide clarity of purpose for where you are going.
The key to understanding others is to know yourself first..
Becoming clear about who you are
It is vital that you get to know who the real you is and what you want. We often try to be what we think others want us to be. Personal branding is about getting in touch with you and remaining authentic.
If others don't feel that you believe in yourself and your book/product/service, then all the marketing in the world will probably not get you anywhere. Do what you believe and believe in what you do. That creates an underlying relationship built on trust that your prospective clients will love. Be true to your core values and be transparent always.”
Promotion is just one part of the personal branding mix. It involves managing, controlling and influencing how others perceive you and think of you.
Having a strong Personal Brand is a very important asset in today’s mix of virtual and face to face world and is becoming increasingly essential and is the key to personal success.
However, you can’t make yourself famous or even well known, others do that for you. To promote your brand you have to work on the impression you are having on people around you.
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