Blog Your Book Archives - Book Brand Business

Category Archives for Blog Your Book

Blogs Post Ideas That Will Delight Your Readers #1

When it comes to blogging your book, you need to think of blog post ideas that not only delight your readers but make it easier for you to create your content.

Without knowing what your book is about, it’s style, your outline and chapter framework it’s hard to say which of the following blog types would suit you. Take a look through and choose blog post ideas that appeal to you, would delight your ideal reader and make it easier for you to write your book.

First things first you need your book idea, who your ideal reader is what questions they are asking and your outline. With that to hand generating blog post ideas just became a whole lot easier.

Take a chapter at a time

What I do is to outline my chapters using the what, why, how and what if framework which also includes what questions does this chapter answer and key messages. Then, when I have my rough synopsis done I brainstorm blog post ideas per chapter. When I have my ideas then I chose the post type which is best suited.

Let’s say my chapter is includes creating a vision. I’d consider the following blog post ideas.

  • What is a vision statement? (What, why, how and what if)
  • Why is it important to create a vision for your business? (What, why, how and what if)
  • How to create a vision statement for your business? (how to)
  • Five benefits of creating a vision for your business? (list)
  • What is the difference between a mission and a vision? (see the comparison blog idea)
  • The ultimate guide to writing a business vision (see ultimate guide blog idea)
  • 20 vision statement ideas and what they tell us (see top lists)
  • 7 steps to defining the perfect business vision (see how to blog idea)
  • 5 experts share their business visions (Interview and expert advice)
  • Joe Blogs shares his top vision tips (Profile)

What, why, how and what if blog post idea

The what, why, how and what if framework appeals to all kinds of learning styles.

Why is about meaning and purpose and it’s your job to let the reader know why this is important for them to know. You want to engage your reader’s attention. You also want your reader to reflect on why this is important to know.

What comes after you have satisfied your readers need for relevance. This information can be facts and theory for example. You want your reader to think through ideas or to formulate ideas.

How then engages your reader to consider how they can apply this new insight to their problems. You might include an exercise or some questions. In this way, your reader can experiment and try things out.

What if is about experimentation, what if, what else or what’s next? Learning by doing. Your reader will want to discover possibilities.


  • Exercise to download
  • Video (share to YouTube and link back to your blog)

How-To / Tutorial

This is one of my favourite blogs post types as my brand voice is informal and I like to use my blog to teach and educate. Step-by-step guides that teach your readers, how to do something specific can be extremely effective. Readers love practical how-to posts.

Google loves how to posts because you are answering questions that its customers are searching for. These are great for your book as it is likely that you will be sharing some how to stuff in the book. Using the vision example this would be how to create a brilliant vision.

Blogs Post Ideas That Will Delight Your Readers #1
PIN me for later


  • Pin
  • Infographic
  • Video (share to YouTube and link back to your blog)

Personal Story or Experience

Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.

Paulo Coelho

People love to find out more about the writer. These can be linked to special days and could be about success or failure and lessons learned. Naturally you can weave personal stories and experiences in your other blogs.

These are great for your book as it is likely that you will be sharing your journey through the book to demonstrate how your experiences have shaped your experiences.

Using our vision example, you can talk about how not setting a vision set you up for failure and the lessons learned and how creating a vision changed your world.


  • Cheatsheet for lessons learned

Case study

These would generally be anonymous and are designed to show how you solved a puzzle for one of your clients. Include the process you went through and the results. You could link to a research piece to add weight to your ideas. Many books include case studies to demonstrate a point.

List of Tips

People love list posts. Things like 30 ways to or top ten tips for work well. There are endless ideas for a blog like this on just about any topic. You may be including tips at the end of chapters or complete chapters on tips.


  • Downloadable resources list (you could include your affiliate links)

Ultimate Guide to

An ultimate guide is a long post and thoroughly covers one subject (This one is about how to write a book proposal). They are usually several thousand words long and do take some time to write. These can become cornerstone content that you can use to add value in different ways. E.g. could add affiliate links, offer it as a downloadable e-book, include links to your products. This kind of blog could be an overview of the whole book or a complete chapter.


  • A mini video series to explain the key points.
  • Link to a bigger course or program
  • Link to your book


I use this kind of blog to interview an author. I interview them on video and ask them to complete an interview form full of questions about them, their book and any tips for other writers.


  • Video
  • Links to author site and books (link via Amazon associates so that you make some money)

Expert opinions/roundup/advice

In this piece you would ask a range of experts a series of questions and use this to provide great tips and advice to your readers.


  • Links to contributors
  • Provide easy ways for your contributors to share

All about you/profile

In this blog you interview yourself and share your expert view on something. I would use it to interview myself about a chapter, book or course. You could ask someone else to interview you.


  • Links to books and courses
  • Video


Use this to profile a client who has worked with you. I would write a piece on working with a client and make reference to their book.


  • Links to client’s website and book (or whatever service you provide)

Top lists

Top lists are lists of useful items for your readers. I could for example include top tools for editing books. Using the vision example you could include types of software or other tools to support the process.


  • Links to tools using affiliate links

Checklist or cheat sheet

These are practical lists that show your readers how to do something.


  • Downloadable sheet (look to the top of this blog where you will find a cheatsheet)


As the title says you are reviewing a product, service, book or course. This is another way to make money by adding affiliate links. Only review items that you believe in.


This is a great way to answer lots of questions around a topic. These are brilliant for search as each of your points will be structured around something your ideal reader is asking.


This is simply a list of common terms and meanings. Consider a list of keywords that get good traffic. If you are planning one for your book, this is a great time to start one.

Blog roundup

This is a blog post where you bring together a set of blog posts which make it easier for your reader to go through a process.


There is no comparison between that which is lost by not succeeding and that which is lost by not trying.

Francis Bacon

As the title suggests you are comparing two or more products or services. Using our vision example you might compare a vision with a mission.

What is important is that you use the blog post ideas that are most relevant for your way of writing, your brand voice and ones that lend themselves to content for your book. You want to make the editing process easier.

Ready to write your book and maybe blog your book? This course has been designed to get your book and blog ready.

Look out for the next 30-day blogging challenge so that you can fast write your book.

If blogging your book in 30 days feels too much take the Blog Your Book course and join the blogging group and share when you have a blog for your book ready to go.

How to blog a book, raise your visibility and be seen as an expert

One of the best ways to write a book is to blog a book. Blogging offers the writer a great opportunity to get their content in front of their ideal readers and share their knowledge. When you blog a book, you also have the opportunity to test the content for your book before you go to the final edit.

This valuable research enables you to discover what your ideal reader is looking for before you hit publish.

Do you want to write a book and not sure where to start? Do you want a blog and don’t know where to start? When you blog a book, you kill two birds with one stone.

And if you are concerned that you don’t know how to do either, the key is to learn as you go along. Chunk everything down and especially where blogging is concerned you can come back and update your blogs as you learn more.

The beauty of using the blog a book approach to writing your book is that it makes writing your book manageable. You are able to chunk everything down and take it a step at a time while raising your visibility.

Why blog a book?

According to HubSpotCompanies that published 16+ blog posts per month got almost 3.5X more traffic

DemandMetric say that ‘On average, companies with blogs produce 67% more leads per month than those without

What are the steps to blog a book?

  • Decide what you want to write a book about
  • Decide why you want to blog a book
  • Choose your blogging platform
  • Identify your ideal reader
  • What questions is your ideal reader asking
  • Create an outline
  • Generate blog ideas
  • Blog your book a post at a time
  • Edit while you blog your book
  • Get a proofreader
  • Design a cover
  • Publish
  • Reblog your book

Decide what you want to write a book about

This is always the best place to start. Brainstorm ideas and do your market research. There will be a gap in the market for your book, your ideas, story and your process. I always ask my clients what they want to create in the world and for whom. What is the outcome their client will get from reading this book?

You know a lot, so it’s choosing the right content for book one. Never try to cram too much in.

Decide why you want to blog a book

This should include raising your visibility, driving traffic to your site, conversions and conversations that lead to sales or some other metric. It also needs to include that it is a great way to get your book written and your content ideas tested on your ideal reader.

Choose your blogging platform

The good news is that you do not have to have a website to be able to blog your book; there are lots of free places that you can blog. Start with what you have you can always invest in a full website later. Do not let the urge is to have everything perfect before you start stop you.

My platform of choice is WordPress (the content management system) and Thrive Themes (how it looks). I did start blogging on many years ago. When I migrated over, I simply exported the blog files out of there and imported them into my site once set up.

LinkedIn, for example, is a great place blog if that is where your ideal reader/client hangs out. I not only blog on my platform, but also on LinkedIn where relevant.

Before you rush off to set one up, what will you call your blog? This is part of your brand and needs some thought. Check that no one has trademarked your brilliant idea and research what comes up using your ideas.

Identify your ideal reader

Who do you want to read your blogs and become a customer? This could take some time to develop, but it is worth it. When you write to the one person with whom you want to make an emotional connection with you will write a better blog and book.

Draw a matchstick person and brainstorm who your ideal reader is and why. Give them a life and get to know them as intimately as possible, even down to their favourite Sunday breakfast.

What questions is your ideal reader asking?

When you know who your ideal reader is, make sure you understand what questions they are asking, not what you think they are asking. Hang out where they do and understand what concerns they have.

Start by writing out 30 questions you think they are asking, do your research, refine your questions and put them in order of the reader journey.

TIP: Imagine that you are interviewing your reader. Grab two chairs. Sit in the interviewer’s chair and ask your first batch of questions. Hit record on your phone. Once you have asked the questions jump into the other chair and become your reader. Answer the questions. It’s a fun way to access hidden knowledge.

Join the 30-day blog your book challenge

Create an outline

Once you have the questions that your reader is asking and have an idea of the journey through your book, pull your book outline together. This is an important part of the process. I love the outlining process and getting all of the stuff out of my head and ready to write. As I step through the process, I always amaze myself what comes up. As you blog your book, you may find that this changes slightly because of feedback from your readers.

TIP: Have all of your questions on post-it notes, lay them out and make sense of them. Sort them into chapters and make sure you have at least 3 questions per chapter.

Another way to do this is with index cards. Write ideas and questions on index cards as you come across them. Keep the cards in an index box and put them in the order you need for your book. You can start this today. These questions make great blogs posts.

Generate blog ideas

Take a chapter at a time and brainstorm ideas for your blog. Take your questions which make great blogs ideas, research keywords and what kind of headlines your ideal reader is looking for.

Map each of your blogs out, ensuring that they are easy to read, have value and a strong call to action. You can learn blogging best practice as you go along. I often think that with the amount of best practice information out there you could spend a lifetime learning the art of blogging while your blog and book never gets written.

Do your research, read other blogs, constantly brainstorm and play with your ideas. The best way to learn is to experiment.

Blog your book a post at a time

This is where you can get your book written in super quick time if that is one of your goals.

You can blog a book in 30 days. 30 blogs of 1000 words is still 30k of words in my book.

If you want to take a bit more time 2-3 blogs a week will still get your content in front of your readers and get your book written quickly.

If your strategy is not to write your book quickly and it is more about getting traffic, conversions and customers over say 90-180 days, then you decide on your publishing deadline and work the plan backwards.

Edit while you blog a book

As you blog, your book have your manuscript open and build your book as you go along.  I have two key documents at this stage, my synopsis which outlines each chapter and my blog ideas and my book manuscript.

I’ll write my blogs, put them onto my blogging platform where I change them to be read as blogs. If I make any editorial changes, I copy these back to my manuscript, if relevant.

It’s important to stay on top of the book. I then create a link in my synopsis to each blog. What you can also do is create the same book outline in another blog – which you may or may not publish later.

Key things to remember here is that the way that you write your book and the way that you write a blog will be different. So when you come to edit your book, you need to look at how you make it feel like a book rather than a collection of blogs.

Get a proofreader

One of the things that I love about the blog your book concept is that my first draft is an excellent first draft because I have had to edit each piece of content for my blog. However, before your press publish on your book, you must get a proofreader to be your final eyes.

Design a cover

Once I am sure what my book title is I will get a book cover designed and a 3D shot made, I use this to create a lead page so that my readers can sign up for my book and resources as I go along. When the book is in the final editing stages, I will refine the cover ready to publish.


One of the most exciting phases is to actually upload the book to a self-publishing platform like Kindle Direct Publishing (Amazon) and let everyone know that the book is available to buy.

Reblog your book

Once your book is live, you now have the opportunity to go back to your blogs and repurpose them with links to your book lead page.

What else?


I like to have my 90-day plan set out with what I am doing over the blog to book period and to know when I am going to publish.

You will need to think about your marketing plan, both your blog and your book need a plan. Integrate your book launch plan into your marketing and plan and start marketing your book from day one.

And finally just because you have written a blog for your book, it does not mean you have to include that in your book. Review your content and make sure your book flows.

Deep breath, chuck overwhelm to one side, chunk it all down and take it one blog post at a time.

Blog your book in 30 days course and challenge

Ready to write your book and maybe blog your book? This course has been designed to get your book and blog ready.

Look out for the next 30-day blogging challenge so that you can fast write your book.

If blogging your book in 30 days feels too much take the Blog Your Book course and join the blogging group and share when you have a blog for your book ready to go.

How to write a book in WordPress #2

In a previous article, we looked at one way to write a book in WordPress. In this article, we are taking a view.

There are many ways to write a book and publish it. Your choice of platform will depend on many variables. The method we are looking at might be an option for an e-book, which your reader would access through a payment gateway or in return for their email address. 

You could be sharing a community book, something for the family, or a how to manual.

They will consume the book through WordPress, rather than on another platform – such as buying an e-book on Kindle.

I would suggest that you start the process by writing your book outside of WordPress and then following this (or a similar) process once it has been proofed.

How to write a book in WordPress – the steps

  • Create a page which is the name of your book, add in your cover image and links to your about me page. Add in any other relevant information
  • Create a page called index – you will add the links to each page (or past) as you create them
How to write a non fiction book index page
  • Add each chapter to a page or create each chapter as a post with categories and tags – how you do this will depend on how you intend to use this and how your reader will access it. I’d suggest you play around and decide what suits you
  • Change the page attributes to create a hierarchical structure – this means everything is easy to find and in the right order
WordPress pages index
  • At the bottom of each page (or post) create links to the index, previous and next pages.
How to write a non fiction book the pages index
  • Create links within your content to things like videos, which you host on YouTube, other relevant content, courses (hosted on Teachable), worksheets or book a call. 
How to write a non fiction book - creating useful links
  • Decide how your reader will access this and set that up

This article has been designed to give you an overview of how to write a book in WordPress. There are many other things to consider, such as:

  • What are the benefits of writing each chapter as a page or a post?
  • How you will protect this content?
  • How will the reader access it, free or paid?
  • How will the reader consume it?
  • Will you provide a PDF download (free or for a fee)?

Over to you, would you write a book in WordPress this way? If yes, why and if not why not?

If writing a book to build your brand and business is

  1. Something you want to do, and then take this 7-day plan your book challenge.
  2. A burning desire and you know you need support, then please message me – a chat costs nothing, and we can check out if we are a good working fit
  3. Definitely on the table, and you’d like to work in a group, then sign up for WRITE, which is a 90-day book program
  4. You can grab a copy of my book Plan your non-fiction book in a weekend on Amazon

How to write a book in WordPress

Do you really want to write a book in WordPress? Ok, let’s rephrase that and ask why would you write a book in WordPress? (Other content management systems are available.)

We know that blogging your book is a great way to build your brand, gain clarity, get feedback and be able to write your book (first or second draft) quickly.

That’s why you would write your book in WordPress.

When I write a blog which is essentially what you are doing when you write a piece of content for your book, I write it in WORD. You could, of course, use Google Docs, Scrivener or Pages on your Mac. As they say, other word processors are available.

Get organised before you write a book

The point of this is, always write your content in a computer-based system and make sure you have it saved in something like DropBox (your file system in the sky).  This gives you a backup and peace of mind.

I’ve talked in previous articles about how to blog your book and write a book, I’ve talked about

Now it’s looking at WordPress and thinking about how you would set that up. But before we go there I am assuming that on your computer based filing system you are already organised?

By that I mean you have a folder for your book.

E.g. My books – name of book – plan – chapters – cover – marketing plan – images – diagrams

I always write each chapter separately and then when it’s time to get a proof I put all of the content (obviously) into one document.

I was once asked if I was a Virgo (they are very organised alledgedly) because I was so organised, the trouble is I have in the past over organised my content and then lost it, so whatever you do make it simple and work for you.

The same applies when you want to write a book in WordPress.

I’m going to make lots of assumptions here.

  • You are already using WordPress and know that you write your articles in posts
  • You are using categories. E.g. Brand, Business, Write a book
  • You use tags when you write an article. E.g how to blog a book, write a book, writing a book
  • That you are blogging your book, for the reasons above rather than writing a book on WordPress, which is your book in readable form on WordPress (and I’ll cover this another day).

First things first you need a content plan

When you have your book outline, you need to plan your content. I am not going to teach my grandmother to suck eggs, get yourself a proper content planner such as this one from Kevin and Sarah Arrow. It will save you hours of work.

If not, create a spreadsheet with the relevant columns and track it that way.

Categories and tags

Once upon a time, when I was a young girl there was only categories in WordPress and to get tags I had to use a plugin. Now both are available, but before you jump in let’s think about this.

Categories and tags are the two main ways to categorise content. Categories are general and tags let us get down to the detail. Both are useful to the site structure, search engines and your book.

I am not a super-duper SEO expert, I am learning as I go along and things keep changing (how very dare they). If you find planning your content a struggle please talk to an expert and use the content planner – it will be far easier in the longer term.

When I was writing Plan your non-fiction book, I used a category structure name of the book and then each chapter. It was not my most sensible decision, because it became very messy. Additionally, it made it difficult to hide these categories on my blog. The solution was to first use a hierarchical structure. E.g.

  • Category – Write a book
  • Subcategory – Plan your non-fiction book
  • Sub subcategory – PYNFB Ch 1

But… there is always a but, the display in the sidebar did not conform for some bizarre reason and it looked messy.

The next step (I use Thrive Themes) was to create a menu of the categories I did want to show and place this in my side bar.

There are probably lots of other solutions – this worked for me.


  • Create a sensible structure (you will see a drop-down box with parent category in
  • Create a custom menu with just the categories you want to display
  • Add your custom menu to the sidebar


When you have outlined your book you will have sub headings and keywords that are meaningful to both the book and the search engines. This takes some work but will be worth it. Think – what is my ideal reader looking for? What would they type into the search engine?

Great we have a plan, outline, chapter framework, categories and tags, what else?

Write a book as a blog

We write blogs differently to how we would write the content for a book and that’s ok. You are using your blog to get your book written fast, to test your ideal readers reaction, to get feedback and clarity.

You write blogs for your book all the way to the final draft (if you wanted to), but remember it must never be identical content to what you publish. When the book is published you can repurpose again.

With your blogs you have the opportunity to create videos, infographics, memes, quotes and all kinds of fun things that would not look right in a book, but which would be attractive to your blog reader.

Which also gives you lots of opportunities for promotion across your social media platforms.

How I blog a book

Without nagging you, have a plan, knowledge map, outline and chapter framework. Then you must very clearly identify your ideal reader and what questions they are asking. What do they search for to get the support that they need? You will find out this by hanging out with your ideal readers and researching your subject very carefully.

Ideal reader

If I use HealingOsteoporosis Naturally, as an example. My book is aimed at the newly diagnosed – just as I was. I started a brand new journal so I knew what questions I was asking, but I was also able to see what other questions were being asked time and time again, but with no clear answer or process. If I found it confusing, I am sure others did too.

My ideal reader is someone who wants to explore their life to find out how they got here and rebalance all aspects which leads to healthy bones, mind and body. And they are prepared to put in the work – just as I did.

Many people (not all) just want a quick fix, are in fear or are not prepared to sort out their lives at a deeper level. Deeper means digging for dirt and cleaning up your life and that is not for the faint-hearted.

So I am not for everyone and I don’t want to be. The research was fascinating but also upsetting as so many lives are ruined by mis-diagnosis, not being listened to and having inappropriate drugs pushed at them. I cried a lot.

Book process and outcome

Then it was about the process of finding the root cause and process for healing naturally. As a subject matter expert (writing, energy healing and nutrition not a bone doctor) we often want to share too much, we have to come back to basics and remember to not overwhelm the reader.  This applies both in your book and on the blog.

What is the journey you are taking the reader on for this book and what outcome do you want for them. It’s about them not you.

Search engines – what are people really looking for?

With your ideal reader, questions, a clear process and outcome – how healing osteoporosis naturally – you can then tackle the search engines and working out what is asked there – that was a bit harder and I am still working on it. I have a tendency to write quirky headlines and have to come back to common sense.

Write and use your feedback wisely

It’s easier to join a blogging challenge and write for 30 days. When you have a challenge and a team rooting for you it’s easier. But more importantly you have a body of work to edit.

I found that by blogging I could see where the gaps were and when I got asked questions I was able to tighten up the outline and my content.


Blogging your book is a fast(er) process, but like all quality books, you need to take time out to reflect. I wrote thousands of words for the blog and book and then unpublished most of them, because my plan was to publish the book much later and tie the book launch into National Osteoporosis Month.

With the book in edit and loads of blogs prepared I can when ready start that launch process properly and I have already saved myself lots of time.

Sure I will need to edit the blogs, but that’s easier than writing them all from scratch.

Make this work for you

My process will not be yours.

I like to take my time when it comes to producing a book, especially a healing book that I am living as I am writing. I enjoy the challenge of getting lots of content out and then taking time out to reflect. In that reflection time, I can heal some more, undertake more experiments and have more experiences to share. And I can watch how the market place for these types of books plays out. It’s all fascinating stuff.

Write a book in WordPress – Recap

  • Plan the book (Plan your non-fiction book and online course will help you)
  • Create an outline and chapter framework
  • Do a knowledge audit
  • Do a content gap analysis
  • Set up your WordPress categories and tags (get help if this confuses you)
  • Get a content planner
  • Write (think about how to optimise for the search engines)
  • Promote
  • Reflect
  • Execute the next part of the plan

I do hope that you enjoy the process, I know that I do.

PS: you can still get my course Plan your non-fiction book via the Navigate bundle for £99 – along with 18 other great products and courses.

Being prepared to blog your book, the right way

Having a blog is a wonderful way to build your brand, show off your knowledge, skills and experience and write a book. But before you jump in pen first let’s think about a few ways to be prepared.

You have an idea that one-day you’d like to write a book. You have heard that blogging is a cool way to share your content and find out what your readers really want and you will get feedback from the comments made.

So far, so good.

I’ve talked about doing a knowledge audit to find out what you have, where to find it and where the gaps may be.

But what if after doing that you find that the book you want to write is not covered sufficiently well from your existing blogs? Well, that’s ok, create a plan and think about some of these points. In fact think about these even if you think you have the ‘right’ content.

Focus on what you want to be known for

Now is the time to review who you are and what you want to be known for so that the book you write or blog is focused on that. It takes time to be seen as an expert. So this is the perfect time to get clear before you write or repurpose 1000’s of words.

Focus on the content that you want to share

When you have an outline and chapter framework you will be able to make a list of potential blogs that you want to write or may already have. Next, consider how you want to make the blogs flow – in order of the chapters or more randomly but within a framework so that no one guesses that you are blogging your book. Consider other things you want to link to or events that perhaps you want to speak at. Always blog with a purpose.

For example, when I blogged Healing Osteoporosis Naturally, I did the 30 day blogging challenge. My purpose was to get lots of content out for the book and to test so that it made sense to me and my ideal reader. I also did it in what was the order of the chapters. However, during the editing stage, lots has changed, which is great because I now have other content to blog when I approach launch.

Making blogging and writing a habit

One way to do this is to kick it off is with a blogging challenge. You can join me using this link and coupon code MG2018BBC – you’ll save £1. But don’t be fooled into thinking that it’s only one pound. The content you get is brilliant and worth much more in terms of supporting your blogging habit.

Once you have done 30 straight days, you’ll have approx. 30,000 words. That’s a lot of content ready for you to edit. Plus you will be used to writing each day, which is vital if you are going to get this book published. Later you can consider blogging perhaps three times a week.

Write don’t edit

Focus and write, get your blogs out and consider the feedback that you will get, it will help you to shape the final outline and content.

Blogging your book is a fast way to lots of content while building your brand, but the magic is always in the editing.

As Sarah, who has blogged many books says “the blog is the perfect place to create first and second drafts, but the final draft is what becomes the book and that’s not what’s on the blog”

Work out what your writing process is

After I have outlined my book, I start by mapping out what I think I want to write about using a ‘what’, ‘why’, ‘how’ and ‘what if’ framework (more on that in another blog). I look at keywords, key messages and concepts, calls to action and I consider how it fits together and flows. Then its write, write, write! Followed by periods of editing and more writing. Followed by remapping and reflecting.

I am not linear in the way that I work and I have to force myself to keep coming back to my plan and refocusing. I am extremely good at writing too much and equally good at being brutal in the editing stage.

I very much like fresh new and exciting and have to find ways to bring that into my writing process, otherwise I will go off-piste and not focus on what I want to achieve.

Look at your process: –

  • What works?
  • What doesn’t?
  • What can be adapted?
  • In a perfect world, how would you write or blog your book?
  • What is your process?
  • How can you make your writing process work for you?

Deliver value

If the book you are writing comes with worksheets, then by all means give them away with your blogs in return for a share on social media, or ask your reader to sign up to get them.  

Better still create a small e-book or quiz that helps your reader to get an idea of what it would be like to work with you. I always create an e-book as it helps me with the book flow – sort of like a book synopsis. (You will find an ebook at the bottom of this blog and a 7 day plan your book challenge at the top)

Answer questions, share how-tos and engage at every opportunity.

In case you are worried about giving things away, remember that you are not giving your IP away you are delivering extra value and your readers will love getting to know you through these. You can see how well these work for your ideal reader. Plus you will get much needed clarity.

One of the reasons people who read your blog will buy your book is because they want your wisdom and content neatly packaged in a way that they can easily consume – that is valuable.

Share you content widely so that people are prepared for your book

Marketing your book can never start too soon. Make sure you share your content and ask others to comment and share, so that you start to build a reputation, as you are blogging. Also worth pointing out is making it easy for others to share. There are lots of tools, try them and see what works for you.

Writing a book or even blogging a book is about being prepared, have a plan, create the outline, chapter framework, write, share, edit and edit some more. Make sure you think about what you want to be known for and start marketing straight away.

Be prepared to enjoy blogging your book

This is an important part. Enjoy the process. When I do 30 straight days I usually grab my computer first thing in the morning, connect to my muse and write. After walking the doggies I come back to edit, add in videos or worksheets. Then I switch to posting and sharing across different platforms. Plus I love reading other bloggers work who are taking part in the challenge.

Being a part of a team all committing to a blog a day is very fulfilling.

Fancy blogging your book? 

Join the Soul Writer’s Academy – all course bundle membership for €47 per month. Use coupon code LEAPINTO2019 for 20% off.

PS: I’d love a comment and a share. Thank you.

Organising and repurposing your blog into a book #1

Organising and repurposing your blog into a book and then an online course, is a great way to efficiently use content that you already have. Often we forget that we have this vast well of ‘stuff’. I bet if you start to look at your blog content you will be amazed at what you can repurpose.

However, before you rush off to copy and paste 20 to 30 of your blogs into a WORD document, give them a little edit and call them a book, please have a think.

How aligned is the content you want to repurpose, with the core message of your business, brand and proposed book?

Don’t copy and paste your blog into a book and here’s why

  • We write blogs differently to the way we would write for a book, you still have a big edit to do
  • It is likely that you haven’t outlined this book and nor do you have a chapter framework
  • It seems like a good idea, but in reality it is a lot of work, unless you plan it first

Ok, only three reasons, but they are big reasons and they are important. Why write a book that doesn’t have a clear purpose and plan? Yes, ok you can write a book, just because you want to – I do too.

Here’s some thoughts about what you can do instead. I’ll look at how to blog a book from scratch in another article.

Outline your book first

  • Create an outline
  • Understand what your ideal reader will get from this process
  • What is the core message of your business?
  • What is the core message of your book?
  • What are the key messages of each chapter?
  • What kind of content will go into the chapter framework?

Now go and work out what you have and where it is. 

The knowledge challenge

We all know a lot, however, knowing what we know can be a challenge.  Plus some of what we know is already articulated on our blog and some remains in our heads, its stuff that we just know and do on an unconscious level and for the purpose of our book needs documenting.

In a ‘knowledge management’ environment the things that have been articulated are called explicit knowledge and those that are in our heads are called tacit knowledge.

For your book (and course), you may be thinking of leveraging existing articulated content, your blog for example (explicit), existing unarticulated content (tacit) and formulating new content from your thinking and research.

Your blog is explicit, it exists and you can lick it…

The knowledge formula

To make sense of our knowledge we need to locate it and create a map of where it is and how to access it. To do that we start with the knowledge formula.

Knowledge = Knowledge (explicit) + Knowledge (tacit)

Explicit = you can touch and feel it because it has already been expressed – you can lick it.

Tacit = it’s in your head, it is your unconscious competence (you just do it without thinking).

To make the formula work we need to gather together what we know we have, along with the stuff we know but don’t always know that we know, or even know how to articulate to others and therein lies the knowledge challenge. Confusing isn’t it?

The knowledge challenge and the unconscious competence model

The learning model unconscious competence explains what stages we go through to acquire new knowledge.

Unconscious Competence Model

One way to understand how this works is this.

Stop and think about how you might make a cup of tea.  Now write all of the steps down and then teach someone else what you do.  Easy?  Now find a subject that you are an expert in, try it again.  Still easy?

Think it through, walk it through, break it down into chunks, map it out and test. Keep refining and changing your processes until they work for you.

Understanding this model will also help you when it comes to outlining your book and establishing flow and trying to get your points across.

Keeping a track of your knowledge for your repurposing your blog and other content strategy

If you haven’t already done so, create a master spreadsheet of your knowledge / content – create columns, such as:-

  • Category (chapter or Book and chapter)
  • What it is (blog, report, video, presentation)
  • Type (facts, concepts, procedures, know how)
  • Where it is?
  • Explicit or tacit?
  • How you will use it?
  • What questions will this answer – think key chapter questions?
  • Research needed?

There are two ways that you can do this:-

  • Make a list of everything you have and then categorise it
  • Outline your book or books and the work out what content where

Discovering your knowledge with a knowledge audit

Go and find your content in your blog or otherwise and list it in your spreadsheet. Where are the gaps? After you have made your list the next step is to pull it together in some kind of a system, be that something electronic like a file folder or Evernote or by putting it into a document folder or a combination.

Your tacit column will tell you what you have to find a way to articulate it, and possibly undertake some research. This could be new blog content or you will write it specifically for this book and blog it later.

Organising your content with a knowledge Map

A knowledge map is useful for organising related information in a structured manner that facilitates comprehension by showing the connections between the information pieces. In your spreadsheet this is the category, how you will (re)use it and what questions does it answer?.

E.g. think of your book outline, you could organise your ‘stuff’ by chapter and in doing so you can see a logical flow and know how it will address your readers needs.

When you know what you have, you can plan how you will use it.

What is re-purposed content?

In simple terms, it is taking what you have and reusing it in a way that fits the new purpose. E.g. The content you have pulled together from blogs and articles can be reused as part of your book and vice versa what you write for your book can be reused for blogs, videos, tweets etc.

If you are a regular blogger you will probably have enough material on your blog to write many books.  I did this with Plan your non-fiction book.

When you are collecting your knowledge and content think of all the ways, not just as a book you can use it. Identify your reuse purpose in your spreadsheet.

Being critical about your content

Undertaking the organisation of your knowledge and content is a brilliant way to keep on top of the content for a book, but it is really important that you also know how that content fits with your core message and what need it fulfils for your reader. In other words, don’t reuse it if it doesn’t fit, hence the category and what questions does this answer. And be tough!

Make sure everything is aligned – your book, brand and business

Do not throw anything away

Keep it all, even if it doesn’t seem to be useful right now, you never know!

Which book can you blog

Once you have all of your knowledge and content mapped out, you will be able to see if you have one or many books. Please do map it out, yes it takes time, but it will be worth it and when it comes to repurposing your blogs into a book it will be so much easier.

Now that you have mapped out your blogs do you have a feeling or knowing about which is the right book, right now?

If writing a book to build your brand and business is

  1. Something you think you want to do, and then consider this 7-day plan your book challenge.
  2. A burning desire and you know you need support, then please message me – a chat costs nothing, and we can check out if we are a good working fit
  3. Definitely on the table, and you’d like to work in a group, then get on the waiting list for write a book, create a business you love
  4. You can grab a copy of my book Plan your non-fiction book in a weekend on Amazon