Plan, Write, Publish and Promote Your Book

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One of the biggest things aspiring authors wonder about is not only how to write a brilliant book, but how to use it to build your brand and create a business you love.

A book is NOT a business card, a book is a brand asset and on this program you will learn how to write your best book for right now.

WRITE will help you to not only find the best idea, but how to write and and launch it with confidence.

Write a book : Build your brand : Create a business you love

Good books don’t just happen, they are purposefully planned, written and published. Our 180 day program (90 day taught) is split into four key areas.


Plan and outline

Find the right book, create the outline and flow, and chunk it all down so that it is easier to write.


Write The First Draft

Getting to first draft requires focus, setting priorities, mindset and writing...

Edit And Revise

Moving your first draft through a process to a point where it is ready to publish.

Publish And Launch

A wonderfully exciting stage that sees your book published and launched.

Is this you?

  • You are an action taker who knows that you have a powerful message for your ideal client. You want to inspire others to grow and change through learning what you have to teach.
  • You want to build a business around your book. You see the book as a starting point for further building your brand and creating a business that you love.
  • You want to create other products and services around your book, so that you add value to your community.
  • Having a book (the right book) will help you attract more business, and it would make your sales process more efficient by enabling you to target the right people to work with you.
Action taker

Next Program Starts In:


This program will help you to:-

  • Nail your big book idea before you start writing
  • Know how to research and find gaps in the market so that your book will stand out from the crowd
  • Outline it so that it’s easier to write
  • Write your first draft in 90 days or less
  • Understand how to make the writing process easier
  • Edit your book like a professional
  • Choose the right publishing path for your and get step-by-step guidance to help you self-publish or how to write a brilliant book proposal and find the right agent for you
  • Launch your book and create a great marketing plan that you will want to implement
  • How to create other products and services around your book which will help you to create a business that you love

What You'll Be Discovering

What does the actual program content look like? Watch this video to get an understanding of what we will be creating.

Create a brilliant book framework

  • STEP 1: PLAN — We’ll come up with a brilliant idea that is perfect for your ideal reader before you start writing. Your book outline will be developed which will make it easier to write and ensure that the book flows to the right outcome for your reader.
  • STEP 2: PEN — Write your best book ever and make sure that it is connected to your core message and that it’s easy to understand, connects emotionally to your reader and is a joy to write.
  • STEP 3: EDIT — Edit like a professional so that your book is a pleasure to read.
  • STEP 4: PUBLISH — Wrap your words in the best cover and have a title that makes it stand out. Then, publish it on the right platform for you.
  • STEP 5: LAUNCH — Release and sell your book.
  • STEP 6: PROMOTE – Marketing activities that ensure that your book is seen and talked about and purchased.

Whats in the program?

There is no shortage of people to sell you the dream, what I do is make this real. I will set your expectations and be honest with you about how to make this work for you and what you have to do to make your book work for you.

Let's look at what we will create over 180 days

If you hate details - look away - go back to the video and better still come and chat to me...

ONE- The right book for right now

EIGHT – The Editing Plan

What else will you get?

Here are all of the extra bits that will make your 180 day book program a success

  • 3 x 121 sessions
  • Weekly live training
  • Live Q&A Sessions
  • Daily support in the group
  • Courses to support your learning (Plan Your Non-Fiction Book, Writing a Book Proposal, Writers Block, Kick start Your Memoir)
  • Write-a-thons (half day group writing events)
  • Accountability buddies
  • Space for success: 6 months membership of the BIG Book Inner Circle
  • Publishing Options and your book proposal
  • How to do this so that it doesn’t consume your life

Next Program Starts In:


What Else?

121 sessions with Dale

Weekly live training

Live Q&A Sessions

Daily support in the group

Courses to support your learning

Write-a-thons (half day group writing events)

Accountability buddies

Space for success

Publishing Options

How to do this so that it doesn’t consume your life

Next Program Starts In:


Your Questions...

How much time do I need to invest?

How do I know what kind of book to write?

What if 'life' happens?

What else do I need to budget for?

How will I market my book?

What else can I use my book for?

What if I start writing and don't finish?

What if I need more 121 support?

How much money will my book make?

How can I make my book different?

I really don't have time to write

What do I need to invest?

When do we start?

Many people who want to write a book, never do. They are put off for many reasons, not least that they don’t know which idea is the right idea for right now. Those that do rarely do anything else with it.

I’m going to support you so that you can see that there is another way.

Not for you, right now?

I get it. I understand that although you have a strong desire to write your book, you want more time, you don't want the pressure and you'd quite like to explore through courses and group support.

You want you hand held, you want to be held accountable and you want to do it in your own time.

Guess what? You knew I'd have another suggestion, didn't you?

It's called the BIG Book Inner Circle. It's a monthly membership, you get:-

  • All course bundle - these are the courses that are going to help you to plan and write your book
  • Private support group - The BIG book Inner Circle
  • LIVE gatherings, Q&A's and office hours
  • Peer feedback on your writing - this helps you to grow as a writer and as a person
  • Your writing witnessed without comment - this provides wonderful insights
  • Answers to your course related questions
  • Motivation and inspiration
  • Accountability if you want it
  • Support from peers and fellow writers
  • Optional 121 coaching

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10 rules for writing a brilliant book