One of the biggest things aspiring authors wonder about is not only how to write a brilliant book, but how to use it to build your brand and create a business you love.
A book is NOT a business card, a book is a brand asset and on this program you will learn how to write your best book for right now.
WRITE will help you to not only find the best idea, but how to write and and launch it with confidence.
Good books don’t just happen, they are purposefully planned, written and published. Our 180 day program (90 day taught) is split into four key areas.
Plan and outline
Find the right book, create the outline and flow, and chunk it all down so that it is easier to write.
Write The First Draft
Getting to first draft requires focus, setting priorities, mindset and writing...
Edit And Revise
Moving your first draft through a process to a point where it is ready to publish.
Publish And Launch
A wonderfully exciting stage that sees your book published and launched.
What You'll Be Discovering
What does the actual program content look like? Watch this video to get an understanding of what we will be creating.
There is no shortage of people to sell you the dream, what I do is make this real. I will set your expectations and be honest with you about how to make this work for you and what you have to do to make your book work for you.
Let's look at what we will create over 180 days
If you hate details - look away - go back to the video and better still come and chat to me...
It's critical that you discover what the right book for right now is and in this module we answer the questions:-
Getting clear on which is the right book to write. One which will become a brand asset, increase your credibility and visibility.
It's vital that you write your book for your one ideal reader so that you make an emotional connection, in this module we answer the questions:-
Getting clear on who the ideal reader is, what content to share and what the readers journey and outcome will be.
By chunking everything down and getting clear about the structure makes your book easier to write, in this module we answer the questions:-
We will be creating and reviewing your chapter plan, ensuring that it flows, is chunked down into manageable pieces and feels like it has structure and direction.
We are further chunking everything down, giving the chapter shape, thinking about how to engage our reader and starting to write to first draft, in this module we answer the questions:-
We will be creating the chapter framework and be writing our book in earnest.
Now we are in flow and you will be enjoying seeing your book come alive, in this module we answer the questions:-
We will be creating working together to maintain focus and motivation.
While you are writing we get the cover designed and set up our lead page, in this module we answer the questions:-
We will be writing up the cover design specification, getting the cover designed and creating our book lead page.
The route for publishing is varied and interesting, you will want to explore which is the best option for you, in this module we answer the questions:-
We will be exploring each of the publishing options and deciding which is the most effective way to go.
Now that the first draft is written we look at how to edit to final draft, in this module we answer the questions:-
We will be exploring how to edit your book so that it is ready to upload and order a proof copy.
We now want to finalise our manuscript and get it ready for beta readers and the proof reader, in this module we answer the questions:-
We will be finalising the book and getting ready to go live.
To ensure that the book is promoted in the best way for our brand and business we create a personalised marketing plan, in this module we answer the questions:-
We will have our go to market plan for our book.
From the book we can create many opportunities, in this module we answer the questions:-
We will have our 24 month product road map and know what products and services we will launch next.
Once the book is ready to go, we will publish and work as a group to promote, in this module we answer the questions:-
Your book is published and we are into the promotions phase.
Here are all of the extra bits that will make your 180 day book program a success
We start with a 121 book discovery call to sort through your ideas and make sure this is the right book for right now.
The other sessions are as required.
For each of the sessions, you will receive an invitation to the live online training session. It will be recorded so that if you miss it and available from within the support group and in Teachable. Training is delivered live via Zoom.
We’ll be running regular Q&A sessions so that all of your burning questions can be answered.
As you would expect from a group, all of your daily (written) questions will be answered, so that you can continue to get your book completed.
Everyone will get access to all of my online courses so that if you need some extra support, you can pop in there at your leisure. These are provided so that you have some back up for the times when I am not around or to remind yourself of how to do something.
Courses include: Plan Your Non-Fiction Book, Writing a Book Proposal, Writers Block, Kick start Your Memoir, Create a Business You Love
These are half days where we write as a group, typically on a weekend. The session will be open for you to write as much as you want. These are fun challenge sessions.
We’ll kick off with a live and come back together every hour for a check-in.
You will be able to see your first draft becoming a reality. These will be arranged to suit the group.
You will buddy up with another member of the group (if you want to) to help you to stay on track. It is up to you to manage this relationship. You are there as each other’s champion.
So that you have room to breathe and support, you will also get 6 months membership of the Big Book Inner Circle.
When you get to the end of the 90 days you can use this space to complete your book in a safe, supported and trusted environment.
Which is the best route for you and your book? We will ensure that you fully understand what options are available and which is the best route for you.
The book proposal is your book marketing plan and what you present to agents and publishers. It brings all aspects of your book together.
You will want to know how much time and other resources you need to commit. We will also look at attitude and mindset. It is important that you shout out if you get stuck or feel overwhelmed.
We will be looking at how to create your writer's mindset.
I’m all about keeping you motivated and inspired.
You are here because you have a message you want to get out and we need to do that so that you feel that it’s achievable.
Each week the training is for 1 hour.
Your homework will take approx. 1 hour or as long as you want to invest.
Writing time: This could be daily for 1 hour or for as long as it takes you to write 1000-1500 words.
I would suggest that to get your book written that you create a writing hour first thing in the morning.
We'll have two writ-a-thons of 3 hours each (6000 words).
Editing time: 1-2 hours per editing session.
We will cover this off in the first 121 session and on our first group call.
I'll work with you to find the right idea and a book that you will enjoy writing.
There will be times in everyone's lives when you can't get things done. I've structured this so that you get extra time and support by being a part of the BIG Book Inner Circle for 6 months. We will chat and work out a new schedule for you.
You will need:-
As part of the program we will create a unique marketing plan for your book and business.
This will be something that you can implement yourself or you may wish to outsource some of it to others.
On the product road map session we are going to create a 24 month plan of other products and services that you can create.
We will consider which of these will immediately complement the book and help you to reap the rewards of your hard work the soonest.
This is something that worries some writers. Often it is because it is not the right book. Together we will make sure it is the right book and look at what might be standing in your way. Together we will find ways to get the book written and published.
Writers who prepare have a much better change of completing than those that don't.
When we kick off we will create a brilliant outline and chapter framework, which chunks it all down and makes it easier to write and complete.
You get 3 x 30 minute 121 sessions and if you want more we can book some more in.
If you get to the end of the 90 days and want 121 monthly support then you can move to 121 coaching support.
This depends on many variables.
If you find a publisher they will give you an advance and expect you to buy copies of the book to sell (typically). This will depend on the publisher. They will also have a set amount that you will get. They will expect you to market and sell your book alongside them.
If you self publish then it depends on the platform you use.
You can use a printing house to print your books and then sell them at events.
People often forget that writing a book is an investment - think of a manufacturing process where products are created. You need to consider all of the variable costs, including your time, marketing, distribution etc.
This is why I call it a brand asset. Once you have taken into account the cost to manufacture, distribute and market what is left is your profit.
However... The real profit is made from what a book brings you, more sales. Remember we will be creating a marketing plan and product road map.
This is where good market research comes in. We look at your knowledge, skills and experience. We understand your ideal reader, what they want and need and where the gaps in the market are.
Your book will be written by you in your way with your slant on it. It will be different.
Just go to your book shelf and look at how many books you own on the same subject...
mmm, if you can find time to play on Facebook or watch Netflix you have time.
Here's what I do. When I want to break the back of a book I get up (well I stay in bed) and hour earlier and write.
1 hour = 1000 words -= 30 days and 30k words.
And you will have content that you can re-purpose.
Plus: You can speak your book. You can transcribe videos.
Focus on what you can get done. 500 words a day is still success.
The 90 day program is £2495 ($3297, €2957).
This includes courses worth €550 and the Big Book Inner Circle €402
You can pay in one lump or I offer 6 stage payments.
£300 deposit will secure your place.
April 29th. July 8th. September 9th.
Secure your place with a deposit.
Many people who want to write a book, never do. They are put off for many reasons, not least that they don’t know which idea is the right idea for right now. Those that do rarely do anything else with it.
I’m going to support you so that you can see that there is another way.
I get it. I understand that although you have a strong desire to write your book, you want more time, you don't want the pressure and you'd quite like to explore through courses and group support.
You want you hand held, you want to be held accountable and you want to do it in your own time.
Guess what? You knew I'd have another suggestion, didn't you?
It's called the BIG Book Inner Circle. It's a monthly membership, you get:-
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